ROLF: Blue Ribbon Campaign
– an awareness campaign to bring attention to childhood diseases.
We launched our first campaign in 2007 with the inaugural ROLF CUP—The International All-Star Charity Soccer Tournament—aimed at raising awareness for childhood cancer. The event saw 120 celebrities from Hong Kong, Singapore, Indonesia, and Malaysia participating in soccer matches held at City Stadium in Penang and National Stadium Bukit Jalil in Kuala Lumpur.
In the years that followed, we have continued to serve marginalized communities across the nation through free clinics and workshops, organized as part of the Blue-Ribbon Campaign. These programs are often led by volunteer physicians, nurses, and medical students, who provide primary healthcare services to children and teens with limited or no access to healthcare.
In addition to these efforts, we have been supporting children battling various life-threatening diseases. In 2019, we extended our aid to children suffering from Epidermolysis Bullosa (Butterfly Babies), a rare inherited genetic skin disorder. This condition causes the skin to be so fragile that even the slightest friction can result in severe blistering, both externally and internally. Affecting one in every 50,000 live births globally, it can occur across all racial and ethnic groups and affects both boys and girls equally.
